Case Study
Shady Grove Fertility
Shady Grove Fertility is a well-known fertility clinic focused on delivering a supportive, professional, and trustworthy patient experience. I worked on redesigning the website to create a more modern visual direction, improve page structure, and make the experience feel clearer and more refined.
WordPress
Fertility Clinic
Website Redesign
Platform
WordPress
Industry
Healthcare / Fertility
My Role
Web Design + Dev
Focus
Responsive Design
What I did
How I Improved the Patient Experience
Visual Direction
Created a softer, more trustworthy design that feels warm, professional, and patient-focused.
Page Structure
Organized key information so visitors can easily understand treatments, locations, and next steps.
UI Refinements
Improved spacing, readability, buttons, and section flow for a cleaner browsing experience.
Ongoing Support
Adjusted layouts for a smoother experience across desktop, tablet, and mobile.
The Brief
Shady Grove Fertility needed a cleaner and more modern web experience to support patients researching fertility care, treatment options, insurance information, and locations.
My focus was to improve the visual structure, readability, and responsive presentation so the website felt more welcoming, organized, and easier to navigate.
The Result
The updated pages feel more polished, calm, and user-friendly. The content is easier to scan, important patient information is clearer, and the overall experience feels more aligned with a trusted healthcare brand.
100,000+
babies born
96%
would recommend SGF
58
locations across the U.S.
Improved
readability, structure, and navigation
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